Briana Woodley

Owner & Lead Designer

Being a florist was never in the plan, but being a creative was. Since I was little I was either coming up with a dance number to perform at family functions, drawing or finding anything to entertain myself - as an only child. Flowers came to be during covid, it was a little way for me to have a little joy. Slowly I wanted to get more intentional and not just put them in a vase, which led me to finding local flower farms, taking workshops and getting a weekend job at a floral shop.

Fast forward three years—I've worked in retail, weddings, and events across New England, freelancing with some of the best designers and growing my own business along the way.

B.inBloom came to life slowly—a name that felt fitting for the season I was in. After being let go from my full-time job in April, I decided there was no better time to bet on myself and pour fully into this business.

Woman with dark hair, glasses, and a white sleeveless top standing next to a large floral arrangement on a gold stand.

A person arranging a bouquet of assorted flowers and foliage on a table, with scissors nearby. The background shows a large arrangement of mixed flowers.

My approach to design is what I would consider complicated classic.

I tend to use “traditional” floral varieties but design them in a way that feels fresh and modern. I’m a Libra so the foundation of what I do is balance but always with aesthetics in mind.

A newlywed couple poses for a wedding photo outdoors. The bride wears a white wedding gown with lace sleeves and a long veil, holding a bouquet of white calla lilies. The groom is dressed in a black tuxedo with a bow tie, standing beside her on stone steps.

A bride and groom sharing a kiss outside Bostonia Public House, a restaurant established in 2014, with the bride holding a bouquet of colorful flowers and the groom in a black suit and tie.

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